The Cowboys are the world's most valuable sports franchise, worth $15.5 billion—more than 100x what owner Jerry Jones paid for the team in 1989.

The 32 NFL teams are worth a combined $299 billion, and the 31% one-year gain is the biggest since Sportico launched its NFL valuations in 2020.

Check out Sportico's 2026 ranking of the most valuable NFL teams, from the Dallas Cowboys at No. 1 to the Cincinnati Bengals at No. 32.