2026 Valuation: The sum of the enterprise value of an NFL franchise combined with the value of team-related businesses and real estate holdings.
Team Value: NFL franchise valuation, derived from metrics by which football-team transactions occur, including aggregating local and national revenues and factoring in a team-specific multiplier. This represents the market value of the team itself, excluding related businesses held by its owners. It includes the value of each franchise’s 3.13% interest in the league’s properties, including NFL Films, NFL RedZone, 32 Equity (the private equity investment vehicle established by the NFL in 2013) and its digital platforms, which are acquired/dispossessed in tandem with the sale of a team.
Team-Related Businesses and Real Estate Holdings: The value of a franchise owner’s equity in team-related businesses that are distinct corporate entities, as well as government-assessed real estate related to venue, practice facilities and adjacent developments. Examples include Cowboys owner Jerry Jones’ 20% interest in Legends Hospitality, a stadium operations corporation; the Washington Commanders’ subsidiaries, which own nearly 400 acres split between 12 parcels near the team’s stadium and practice facility; and the F1 Miami Grand Prix, which Dolphins owner Stephen Ross has a contract to operate around Hard Rock Stadium until 2041.
