The National Football League continues to widen its lead as the most valuable and profitable sports league in the world, with the average franchise now worth $7.65 billion, according to CNBC’s Official NFL Team Valuations 2025. That figure marks an 18% jump from last year.
Eleven NFL teams are now valued at $8 billion or more, up from just two a year ago, according to CNBC’s calculations. Big-market teams with lucrative stadium revenues top CNBC’s list.
The Dallas Cowboys, worth $12.5 billion, retained their spot as the league’s most valuable team, according to CNBC’s calculations. The Cowboys also posted the highest revenue in the NFL at $1.27 billion. In 2024, the Cowboys generated about $300 million in sponsorship revenue, by far the most in the NFL, according to a person familiar with the matter, who asked not to be named because they were not authorized to speak publicly.
The Los Angeles Rams, valued at $10.7 billion, are the second-most-valuable team, according to CNBC’s calculations. The team raked in nearly $250 million in sponsorship revenue in 2024, behind only the Cowboys, according to another person familiar with the matter, who asked not to be named because they were not authorized to speak publicly.
