The company is reportedly exploring new form factors and, shockingly, round displays.

Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line. He suggests Apple...

With the success of Whoop and other screen-free fitness bands like the Fitbit Air, Polar Loop, and Helio Strap, it’s not a surprise that the company is weighing its options. But…

Apple’s Watch lineup has mainly witnessed some modest upgrades in the recent years, with the Ultra model retaining its 2022 design and the Series 11 still rooted in the…