Apple's privacy tool has a very public problemApple’s Watch lineup has mainly witnessed some modest upgrades in the recent years, with the Ultra model retaining its 2022 design and the Series 11 still rooted in the ‘jelly-bean’ look which the company introduced in 2018. According to a report by Bloomberg’s Mark Gurman, the upcoming Series 12 and Ultra 3 are said to deliver under-the-hood performance improvements, new colours, and health-related features along with the possible return of a ceramic case option. Along with this, the report also suggests that the Cupertino-based giant is also considering a screen-free wearable device just like the Whoop band.Apple considering a radical rethink for wearableAccording to Bloomberg’s Mark Gurman, Apple’s industrial design team has been exploring a broader overhaul of its smartwatch range. The company is evaluating screen-free devices, alternative display types, and new form factors — even round screens have been considered. Apple is also weighing premium models beyond the Ultra and Hermès editions, as well as more affordable concepts beyond the SE. This exploration comes as screenless fitness bands and smart rings gain popularity for being lighter, cheaper, and more convenient.Apple want the wearable to be more AI-drivenApple sees an opportunity to make its wearables more AI-driven, with the rollout of a new Siri assistant and smarter health tracking. Under Eddy Cue’s leadership, the Health app is being reimagined to better respond to shifting consumer tastes and the rise of AI-powered wellness tools. Cue, known as a fan of Whoop and Oura Rings, is steering Apple toward innovations that align with changing market preferences.Apple’s Wearables, Home and Accessories segment has struggled to match the growth of other product categories, despite a 7% sales increase last quarter compared to overall product revenue growth of 18%. The company’s determination to reinvent the Apple Watch — potentially with a screen-free wearable — signals a bold move to reinvigorate the category, much like the iPhone’s upcoming transformation into a foldable device.