With the success of Whoop and other screen-free fitness bands like the Fitbit Air, Polar Loop, and Helio Strap, it’s not a surprise that the company is weighing its options. But nothing is set in stone yet. According to Mark Gurman: > The company is considering new devices with no displays, as well as different types of screens and various sizes. While unlikely to hit the market, round screens have even been considered. I’m told the work also includes potentially adding premium models beyond the Ultra and Hermès variants. On the lower end, Apple is considering more affordable concepts besides the current SE model. [Link: Apple Explores Shaking Up Its Smartwatch for a New Era | https://www.bloomberg.com/news/newsletters/2026-08-09/apple-explores-apple-watch-shake-up-company-prepares-for-september-iphone-event?srnd=undefined | Bloomberg]

Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line. He suggests Apple...

With the success of Whoop and other screen-free fitness bands like the Fitbit Air, Polar Loop, and Helio Strap, it’s not a surprise that the company is weighing its options. But…

Apple’s Watch lineup has mainly witnessed some modest upgrades in the recent years, with the Ultra model retaining its 2022 design and the Series 11 still rooted in the…