Disney+ bolsters Verts with a TikTok partnership by offering Pixar, Marvel and Star Wars, but questions over pay, rights and control will test Disney’s ownership strategy.

Creators on TikTok will get access to Disney photo and video assets if they opt-in to the program, with their videos living on both platforms.

Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+