TikTok videos will be coming to Disney+.
The tech giant and the entertainment giant have inked what they are calling a “first-of-its-kind” content sharing deal, which will allow TikTok videos from Disney fans to live on both of their streaming platforms.
The deal bears a striking similarity to last year’s short-lived announcement with OpenAI to fold videos from Sora into Disney+… but without the whole AI-generated angle. Creators who opt-in to the program will gain access to Disney assets (think photos and videos featuring Disney characters and IP). A “thoughtfully curated” selection of videos will live on both TikTok and in Verts on Disney+.
The companies also say that they “will enable best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events and career development pathways,” making it a two-way street of engagement. The partnership will launch in the U.S. in the next couple months, with plans to eventually bring it to other markets.
“The best storytellers are fans first,” said Asad Ayaz, chief marketing and brand officer for Disney. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”
