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Disney sells out Super Bowl as it closes upfront

Disney announced that it sold out of Super Bowl inventory and closed its upfront during its fiscal third-quarter earnings call.

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adage.comStai leggendo1 g fa

Disney announced that it sold out of Super Bowl inventory and closed its upfront during its fiscal third-quarter earnings call.

2 g fa

The upcoming Super Bowl LXI, set to be a landmark event in ESPN history, is already sold out in advertising.

In the lead-up to ABC's first Super Bowl since 2016 (and ESPN's first Super Bowl, period), marketers have snapped up all available in-game ad units.

The company had been seeking up to $10 million for 30 second ads for the event, which will be the first Super Bowl hosted by ESPN.

mercoledì 5 agosto 2026·

frontofficesports.com

The upcoming Super Bowl LXI, set to be a landmark event in ESPN history, is already sold out in advertising.

mercoledì 5 agosto 2026·

adage.com

Disney announced that it sold out of Super Bowl inventory and closed its upfront during its fiscal third-quarter earnings call.

mercoledì 5 agosto 2026·

sportico.com

In the lead-up to ABC's first Super Bowl since 2016 (and ESPN's first Super Bowl, period), marketers have snapped up all available in-game ad units.