The Walt Disney Co. said Wednesday that it had signed a deal with TikTok allowing users of the hugely popular video platform to add extracts of Disney films and characters, in what it billed a "first-of-its-kind agreement".

Disney, TikTok Strike Content-Sharing Deal Aimed at Boosting Short-Form Programming on Disney+

Creators on TikTok will get access to Disney photo and video assets if they opt-in to the program, with their videos living on both platforms.