Snap beats revenue estimates on ad boost from World Cup, shares surge - The Economic Times

Snap's second-quarter revenue surpassed estimates, boosted by World Cup advertising and large advertiser activity. The social media company is enhancing its ad platform with AI-powered tools for better targeting. Daily active users grew five percent, maintaining prior growth rates across the platform. Despite competition, Snap's revenue jumped nineteen percent to $1.60 billion. The company anticipates continued revenue growth in the upcoming third quarter.

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