Aug 3 : Snap beat second-quarter revenue estimates on Monday, thanks to increased advertising spending during the FIFA World Cup and stronger campaign activity from large advertisers in North America, sending its shares up 9 per cent in extended trading.The social media firm's focus on direct response ads, designed to prompt specific actions such as app downloads or website visits, is helping it attract advertisers in a crowded market.The Snapchat parent also provides an AI-powered suite of ad tools, Smart Campaign Solutions, aimed at automating bidding, budgeting and audience targeting."After several quarters of improving our ad products and go-to-market approach, we saw better momentum with large advertisers in North America," CEO Evan Spiegel said. "The World Cup-related spending contributed during the quarter, alongside continued strength among small- and medium-sized businesses."
Snap, however, continues to face intense competition from bigger rivals such as Meta, which owns Facebook and Instagram. Its shares have fallen about 37 per cent so far this year.The company's daily active users increased about 5 per cent to 493 million during the three months to June 30, maintaining the same pace of growth as in the prior two quarters.It reported nearly a 7 per cent decline in North America DAUs and about a 2 per cent drop in Europe, mirroring the performance recorded in its two largest revenue-generating regions in the prior quarter.Second-quarter revenue jumped around 19 per cent to $1.60 billion, while analysts estimated $1.54 billion, according to data compiled by LSEG.Snap expects third-quarter revenue of $1.70 billion to $1.74 billion, with its midpoint slightly above the estimate of $1.70 billion. It forecast adjusted earnings before interest, taxes, depreciation and amortization of $300 million to $350 million, compared with the estimate of $329.9 million.The company said it continues to monitor the evolving legal and regulatory landscape in the U.S. and internationally that could materially impact its business, including increased scrutiny on youth-related issues.
