Under the new rules, companies operating AI systems, such as chatbots, must inform users that they are interacting with artificial intelligence. Text, images and other content generated using AI must also carry clear labels, which may include watermarks or other markers to facilitate identification.

The EU AI Act mandates transparency when certain professionals and organizations use Gen AI. Find out what the laws mean and how they apply, even if you're in the U.S.

Chatbots must disclose AI identity; companies face up to €35m fine in case of violation; labelling rules hit general-purpose...

The EU made AI icons that anyone can use.