New players like Rapido's Ownly and Flipkart are entering the food delivery market. They challenge Zomato and Swiggy by offering lower restaurant commissions. Swiggy launched Toing, while Zomato uses Blinkit's Bistro for affordable food. Both aim to expand the market by attracting price-sensitive customers. Industry watchers question the long-term impact on market expansion.

CEO says market remains underpenetrated amid rising competition

New players like Rapido's Ownly and Flipkart are entering the food delivery market. They challenge Zomato and Swiggy by offering lower restaurant commissions. Swiggy launched…