Print-outs of articles about the global memory chip shortage are pinned beside a price list at a Hong Kong computer shop, offering an explanation to confused customers feeling the pinch.

AI data center demand is fueling a multi-year chip shortage, pushing up component costs and retail device prices.

Apple hikes Mac and iPad prices 15-25% as AI-driven DRAM and NAND shortages squeeze margins, while Senate scrutiny of Chinese memory sourcing