'Spider-Man: Brand New Day' set a $309 million promotional campaign record. But the brands that paid to appear on screen tell the real story about advertising's future.

Every major superhero studio has taken a box office hit over the past three years, but Spider-Man: Brand New Day is projected to reach $465 million in its opening weekend

'Spider-Man: Brand New Day' is swinging towards a record-breaking box office opening when it arrives in theatres this weekend. The latest Tom Holland-led superhero adventure film…