AMD is raising Radeon GPU prices by at least 10 percent, days after Nvidia did the same

AMD plans to raise prices on select GPUs next month as AI demand squeezes memory costs

AMD raises Radeon GPU prices ~10% in August as GDDR6 memory—now 80% of production costs—surges from AI demand. For IT leaders, this signals structural cost floors reshaping GPU ROI; expect margin compression industry-wide if Nvidia matches the increase.