OpenAI Cuts GPT-5.6 Pricing Up To 80%, As AI Costs Come Under Scrutiny

OpenAI Cuts GPT-5.6 Pricing Up To 80%, As AI Costs Come Under Scrutiny

OpenAI cut GPT-5.6 pricing up to 80% (Luna $0.20/M tokens, Terra $2/M tokens) after enterprise customers like Uber and Microsoft burned annual AI budgets in weeks. Cost control is now the primary barrier to AI adoption at scale, forcing competitive pricing adjustments across the industry.