OpenAI is directly cutting per-token rates, Google is pairing lower prices with reductions in token use and tool calls, and Anthropic is emphasizing stronger task performance for the same price.

Efficiency gains drive major GPT-5.6 discounts.

July 30 : OpenAI slashed prices of its low- and mid-tier AI models on Thursday, a move that may intensify competition in the industry as U.S. companies battle cheaper Chinese…

The ChatGPT maker lowered the cost of its smaller GPT-5.6 Luna model by 80% and its mid-tier Terra by 20%, while leaving the price of its biggest and flagship Sol model…