MELBOURNE, July 29 : FIFA’s push to open the World Cup to private equity marks a dramatic attempt to reshape the commercial landscape of global soccer, while opening a new front in a long-running battle with Europe for power and control over the massive wealth generated by the sport.The global governing bo

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FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.