UEFA has criticised FIFA's proposed £20bn commercial company, saying football's governance and soul are 'not assets to trade'. Here's why the proposal has sparked controversy.

FIFA plans to sell a minority stake in a new commercial entity valued at roughly $20 billion, packaging its sponsorships and media rights for

July 28 : FIFA plans to create a new commercial subsidiary valued at $20 billion, world soccer's governing body said on Tuesday, as it seeks backing from its 211 member…

“The soul and governance of football are not assets to trade," UEFA said in a statement.