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Streaming giant overtakes BBC as UK viewers’ first choice for TV

Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleNetflix has marginally overtaken the BBC as the primary choice for television viewers, with 26 per cent of audiences turning to Netflix first compared to 25 per cent for the BBC, according to a new Ofcom survey. The report highlights a significant increase in YouTube consumption, with time spent watching on television sets doubling since 2022 to an average of 19 minutes daily and overall viewing rising to 41 minutes per person a day. Ofcom stated these figures underscore the growing challenges faced by traditional broadcasters from global streaming platforms and online video services. Despite a 9 per cent year-on-year increase in on-demand TV services like BBC iPlayer, the overall audience for traditional channels continued to decline, with 70 per cent of people in the UK watching traditional content for at least 15 minutes weekly in 2023, down from previous years. Traditional broadcasters still demonstrate resilience by attracting millions for major national events, such as Celebrity Traitors and England's World Cup semi-final, while audio content, particularly live radio, maintains a strong reach. In fullBBC no longer top choice for where to watch TVMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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