Netflix Just Knocked the BBC Off Its Throne — Streaming Emerges as Fastest Growing Category: Report - Alp

Netflix Inc.

(NASDAQ:NFLX) has become the first choice for British viewers deciding what to watch, according to Ofcom's latest Media Nations report.

Netflix Overtakes the BBC in UK Viewing Habits Netflix has edged past the BBC as Britain's top destination for television viewing.

According to the report, 26% of viewers said they turn to Netflix first when choosing what to watch, narrowly ahead of the BBC at 25%.

"While Netflix occupied the top two positions for the most-watched programmes overall in 2025 with K-Pop Demon Hunters and Adolescence, the BBC has so far claimed eight of the ten most-watched programmes of 2026," the report said.