July 28 : FIFA plans to create a new commercial subsidiary valued at $20 billion, world soccer's governing body said on Tuesday, as it seeks backing from its 211 member associations for the proposal in a move already criticised by UEFA.The ambitious plan would see FIFA establish FIFA Forward Enterprise (FFE),

FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.

FIFA plans to sell a minority stake in a new commercial entity valued at roughly $20 billion, packaging its sponsorships and media rights for