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China’s BYD steps into Japan’s fiercely competitive small‑car arena with electric ‘kei’ model
TOKYO, July 28 — Chinese giant BYD launched an electric “kei” car in Japan today with an ad campaign featuring a top actor, taking on local rivals whose own pint-sized...
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economictimes.indiatimes.com
BYD launches EV mini-car in Japan
BYD has launched the Racco electric mini-car in Japan, priced below 2 million yen before subsidies, aiming to revive weak sales and boost brand recognition. The Chinese automaker…
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asia.nikkei.com
BYD launches first kei minicar in Japan, challenging a domestic stronghold
Chinese manufacturer aims to make splash with competitively priced model
