BYD has a new electric vehicle aimed at the heart of Japan's domestic car market.
The new Racco electric kei car was built from the ground up to take on Japan's kei cars.
It gets powered sliding doors and vehicle-to-load bidirectional charging.
BYD is going after traditional Japanese automakers on their home turf in one of the most popular vehicle segments in the country: kei cars. The Chinese giant revealed the Racco kei car for the Japanese market Tuesday, and on paper, it outclasses rivals from Nissan, Honda and Mitsubishi.
Kei cars have been a smash hit in Japan for decades, thanks to their narrow, boxy body styles that are uniquely suited to the country's tight streets. They're also cheaper to own thanks to lower fees and taxes. Traditional automakers like Toyota have long dominated the segment, but the new entrant from China that’s built from the ground up specifically for Japan could threaten the existing players.
