Storia in 2 fonti

Standing On Principal; Google Ads Gets A Security Update | AdExchanger

Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.

Raccontata da

digiday.com

adexchanger.com

Confronto fonti

2 prospettive sulla stessa storia

AI · summaries

adexchanger.comStai leggendo1 g fa

Standing On Principal; Google Ads Gets A Security Update | AdExchanger

Google Ads mandates passkey authentication for all API users by August 5, with a seven-day trust window before full activation. Agencies and vendors must configure access immediately to prevent account disruption during team onboarding and token operations.

originale

digiday.com2 g fa

How AI costs are quietly reshaping principal media deals

Ad agencies bundle AI infrastructure costs into principal media deals: clients route 70% of budget through wholesale inventory to cover token expenses via markup. The model obscures compute from P&Ls and reveals how agencies defer transparent token pricing until market standards settle.

Leggi questa versione →

Timeline cronologica

lunedì 27 luglio 2026·digiday.com
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.
martedì 28 luglio 2026·adexchanger.com
Standing On Principal; Google Ads Gets A Security Update | AdExchanger
Why some holdcos will pay for clients' AI costs; Google requires Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.