Google's AI search appears in 43% of searches, reshaping user experience

Google's AI search is rapidly becoming the default, new data shows | TechCrunch

Google's AI Overviews jumped from 15% to 43% of searches in one year, transforming search from a referral gateway into a destination platform. For CTOs and tech leaders, this signals urgent SEO rethinking: rankings yield to AI-generated summaries, disrupting publisher referral traffic and content ROI.