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FSSAI firm on ‘energy drink’ crackdown despite Pepsi, Red Bull, Monster protest
India has ordered makers of high-caffeine beverages sold as “energy drinks” to stop using that description, rejecting efforts to stall the regulatory intervention in a fast-growing market expected to be worth $1.6 billion by 2028, according to documents and sources.
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economictimes.indiatimes.com
India orders Pepsi, Red Bull, Monster and others to drop ‘energy drink’ label despite industry protests
India's food regulator has mandated that beverage brands discontinue the 'energy drink' label. This directive entails a compliance period of ninety days and affects many leading…
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thehindubusinessline.com
FSSAI firm on ‘energy drink’ crackdown despite Pepsi, Red Bull, Monster protest
India has ordered makers of high-caffeine beverages sold as “energy drinks” to stop using that description, rejecting efforts to stall the regulatory intervention in a…
