India's food safety regulator, FSSAI, has asked companies including Red Bull, PepsiCo, Monster, Hell Energy and Reliance Consumer Products to stop using the term "energy drink" on high-caffeine beverages. The move isn't a ban on these products, which will continue to be sold as caffeinated beverages, but it marks a major shift in how they can be marketed. Why is the regulator making this change? What does it mean for brands, consumers and India's fast-growing $1.6 billion market? Here's everything you need to know. Show more Show less
No more 'energy drinks' in India? FSSAI's big move explained
India's food safety regulator, FSSAI, has asked companies including Red Bull, PepsiCo, Monster, Hell Energy and Reliance Consumer Products to stop using the term "energy drink" on high-caffeine beverages. The move isn't a ban on these products, which will continue to be sold as caffeinated beverages, but it marks a major shift in how they can be marketed. Why is the regulator making this change? What does it mean for brands, consumers and India's fast-growing $1.6 billion market? Here's everything you need to know.
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