PARIS, July 25 — Box office phenomenon The Odyssey by Christopher Nolan has been a powerful promotional tool for IMAX cinema technology, but it has also provoked a backlash...

The scarcity of “The Odyssey” screenings in IMAX 70-mm. has raised the question: Will moviegoing become a luxury experience?

IMAX CEO Rich Gelfond analyses "The Odyssey" success and why it's so expensive to create IMAX 70mm for movie theaters.