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How Adidas became the undisputed winner of the World Cup

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

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forbes.com

digiday.com

campaignlive.com

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campaignlive.comStai leggendo19 h fa

How Adidas became the undisputed winner of the World Cup

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

originale

forbes.com2 g fa

6 Retail Marketing Lessons From The FIFA World Cup

From creator ecosystems and guerrilla marketing to unexpected viral standouts, this year's FIFA Wold Cup tournament delivered a masterclass in retail marketing.

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Timeline cronologica

giovedì 23 luglio 2026·forbes.com
6 Retail Marketing Lessons From The FIFA World Cup
From creator ecosystems and guerrilla marketing to unexpected viral standouts, this year's FIFA Wold Cup tournament delivered a masterclass in retail marketing.
giovedì 23 luglio 2026·digiday.com
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

How Adidas became the undisputed winner of the World Cup

Confronto fonti

How Adidas became the undisputed winner of the World Cup

6 Retail Marketing Lessons From The FIFA World Cup

Timeline cronologica

6 Retail Marketing Lessons From The FIFA World Cup

In Graphic Detail: The real impact of creators at the World Cup

In Graphic Detail: The real impact of creators at the World Cup

As athletes embrace owned media properties, they’re pushing for more involved brand deals

How Adidas And LEGO Won The World Cup Conversation

How Adidas became the undisputed winner of the World Cup