Director Christopher Nolan has single-handedly revived the 70mm format, and now The Odyssey is returning Australian box office to its pre-COVID highs.

The starry film gave the acclaimed filmmaker his best-ever global launch, thanks to IMAX demand, trust for Nolan and Gen Z appeal: "There are tons of content creators breaking…

IMAX CEO Rich Gelfond analyses "The Odyssey" success and why it's so expensive to create IMAX 70mm for movie theaters.