Il colosso di Portland riorganizza la vendita digitale nel mercato asiatico, puntando su canali proprietari e marketplace autorizzati. Il titolo di Topsports, principale partner del marchio in Greater China, crolla a Hong Kong (-24%)

Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.

The move aims to rebuild trust with Chinese shoppers and sell its products at full price. Read more at straitstimes.com. Read more at straitstimes.com.