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Nike tightens grip over digital sales channels in China
Shares of Topsports International Holdings fell sharply in Hong Kong trading after Nike Inc moved to cut off the distributor's online sales of Nike products on the Chinese mainland, marking the latest step in the US sportswear giant's efforts to regain control of its digital retail ecosystem.
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cnbc.com
Nike to cut off thousands of online distributors in China, restructure digital footprint
Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.
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straitstimes.com
Nike to tighten online sales in China amid ‘fragmented’ marketplace
The move aims to rebuild trust with Chinese shoppers and sell its products at full price. Read more at straitstimes.com. Read more at straitstimes.com.
