The new rules will force groups including LVMH, Chanel, Prada and Inditex to rethink how they manage excess stock, customer returns and discounting – with luxury brands facing particular pressure to protect scarcity and brand value.

Da oggi 19 luglio entra in vigore il divieto europeo di distruggere gli abiti e gli accessori invenduti per le grandi aziende della moda

Under new rules to reduce waste, large companies across the European Union can no longer dispose of unsold clothes, accessories and footwear.