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Abnehmspritzen: Novo Nordisk wirft Eli Lilly irreführende Werbung vor
Im Milliardenmarkt für Abnehmspritzen verklagt der dänische Pharmakonzern seinen US-Rivalen: Dessen Werbung täusche Verbraucher mit veralteten Vergleichen, so der Vorwurf.
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biopharmadive.com
Novo sues Lilly, alleging ‘misleading’ advertising of obesity drugs
The lawsuit follows a cease-and-desist request and argues Lilly is using “deceptive” ads to claim its GLP-1 products are broadly superior to Novo’s medicines. Lilly countered that…
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nbcnews.com
Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising
Novo alleges Lilly compared the highest approved doses of its medicines with lower doses of Novo’s Wegovy and Ozempic while omitting newer, higher-dose versions that Novo says…
