The K3 launch shows that AI products can succeed faster than their infrastructure. Here is an onboarding design that survives demand outstripping capacity.

Moonshot AI's Kimi K3 model paused new subscriptions after demand overwhelmed GPU capacity within 48 hours of its July 2026 launch.

In a social media post, Kimi AI stated the surge in demand over the last 48 hours has pushed the company's current capacity close to its limits. Hence, to ensure a stable…