Moonshot AI has a problem most startups would envy. Its new Kimi K3 model proved so popular that it ran out of computing power to serve everyone. So the Chinese lab has hit pause on new sign-ups.

Over the past 48 hours, demand “pushed close to the limits of our current capacity,” the company said on X. Put more plainly: “Our GPUs are feeling it.”

What Moonshot changed

New subscriptions are paused for now. Existing subscribers are not affected, and Moonshot says it is pointing all its spare compute at them to keep the service stable. New slots will reopen in stages, in controlled batches rather than all at once.

The company also split its plans in two. One tier, a Kimi Membership, covers the web, app, and Work products. A separate Kimi Code Membership handles programming. Moonshot says the split lets it spread computing power more evenly across different kinds of users.