It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverComes, claims nearly 1 million "cravings satisfied" to date.

Food Never Comes lets users choose meals, add extras and track a fictional courier without paying or receiving anything; Its 23-year-old creator built it as a joke, but experts…

It sounds ridiculous if you've never tried it, but this viral trend is more popular than you might think. Just one app alone, FoodNeverComes, claims nearly 1 million "cravings…

The viral trend is more popular than you might think

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Dopamine apps” that allow users to “buy” food, clothes or other products with no real-world cost have gone viral. This consumer behaviour professor explains why.