The comedian popped up at half time in the World Cup final on Sunday night, joined by nearly 100 celebrities, in a three-and-a-half minute advert aimed at convincing us the Beeb is worth every penny.

The video involves 90 stars and aims to show the value of the BBC as licence fee sales fall and charter renewal looms

Claudia Winkleman stars in 'what has the BBC ever done for me?' plea to win back licence fee payers