Claudia Winkleman and Chris Martin joined nearly 100 personalities starring in an extended advert promoting the BBC, screened ahead of the World Cup final, which the corporation hopes will win back millions of lost licence fee payers.
Released on Sunday, the three-minute and 45-seconds film brings together nearly 100 household names including Ruth Jones, Greg James, Mary Berry and Alan Carr, who ask the question “what has the BBC ever done for me?”
Although the BBC declined to say how much public money it spent on the campaign, it hopes the advert will halt a slump in people paying the £180 charge.
As the BBC’s promotion reads: “There is a BBC for each of us, funded by all of us – and should continue to be.”
Inspired by a similar 1986 film led by John Cleese, the updated version, voiced by Romesh Ranganathan, the BBC rolls out big names including Winkleman, who is seen pouring a pint of Traitors ale, and takes viewers on a whistlestop tour of hit BBC shows from Call the Midwife and Casualty to Strictly Come Dancing.
