LONDON (AP) -- Josh Kerr, the British runner who helped stoke a revival in middle-distance drama on the track, added a new chapter Saturday by running the mile

To support Kerr's attempt to break the men's mile world record, there's been plenty of research, testing and product development

By going after the 27 year old world record in the mile, Josh Kerr is drawing eyeballs to track and field, benefiting sponsors and his competitors