British middle distance runner Josh Kerr has shattered the 27-year world mile record at London Stadium as he made his "Project 222" a reality, shaving almost three seconds off his personal best in the process.

To support Kerr's attempt to break the men's mile world record, there's been plenty of research, testing and product development

By going after the 27 year old world record in the mile, Josh Kerr is drawing eyeballs to track and field, benefiting sponsors and his competitors