The 2026 World Cup final features Trump, Messi, and a star-studded halftime show but zero crypto sponsors, signaling a structural retreat from sports

The 2026 FIFA World Cup final between Argentina and Spain is a major moment for crypto, with Kraken sponsorships, fan tokens, and Polymarket activity

From the viral photo of Lionel Messi with baby Lamine Yamal to Donald Trump's presence and the NFL-style half-time show.