On July 19, 2026, Argentina and Spain will meet in the FIFA World Cup final. Argentina punched their ticket by defeating England 2-1 in the semifinals on July 15. The tournament is co-hosted across Canada, Mexico, and the United States.
Kraken, Chiliz, and the new face of World Cup sponsorship
In June 2026, Kraken was named FIFA’s Official Crypto Exchange Supporter, a designation that marks the first time a crypto exchange has held an official FIFA partnership role at this level.
Chiliz, the blockchain infrastructure behind fan tokens for major football clubs and national teams, has reported a significant increase in trading volume tied to World Cup activity. Fans are buying and selling tokenized loyalty instruments that let them vote on minor club decisions and access exclusive content, and they are doing it in much larger numbers as the final approaches.
Nexo holds a partnership with the Argentine Football Association, meaning there is a direct financial relationship between a major crypto lending platform and one of the two teams playing in the final.
