LONDON, July 18 : Josh Kerr shattered the 27-year-old world mile record at London Stadium on Saturday as he made his "Project 222" a reality, shaving almost three seconds off his own personal best in the process.The 28-year-old Briton, roared on by a capacity 60,000 crowd at the London Diamond League meeting,

To support Kerr's attempt to break the men's mile world record, there's been plenty of research, testing and product development

By going after the 27 year old world record in the mile, Josh Kerr is drawing eyeballs to track and field, benefiting sponsors and his competitors