In the U.S., beer consumption has fallen steadily for a decade, according to the Brewers Association, a trade group for craft brewers. Canada has seen a similar decline, according to the national statistics agency. The Brewers of Europe trade association says the story is the same in the European Union.

Overall “margins are getting squeezed because it is a tough time for pubs right now,” one pub owner told NBC News.

The latest edition of the Fed's beige book indicated that the soccer tournament wasn't necessarily translating to broader economic growth.