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July 15, 2026, 6:51 AM EDT
By Katrina Tudlong
LONDON — Scotland fans famously drank Boston dry.
Overall “margins are getting squeezed because it is a tough time for pubs right now,” one pub owner told NBC News.
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July 15, 2026, 6:51 AM EDT
By Katrina Tudlong
LONDON — Scotland fans famously drank Boston dry.

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Scotland's fans drained Boston's taps dry during the World Cup, and Jim Koch says it's proof beer still beats Netflix at bringing…

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Marston’s said it served two million pints across England’s World Cup fixtures alone

Thirsty England fans bought more than 8m pints on Saturday, with higher sales expected as the team progresses

Heineken UK saw a 4,782% year-on-year increase in total sales