Overall “margins are getting squeezed because it is a tough time for pubs right now,” one pub owner told NBC News.
Share
Add NBC News to Google
July 15, 2026, 6:51 AM EDT
By Katrina Tudlong
LONDON — Scotland fans famously drank Boston dry.
Why England’s World Cup run has come at the perfect time for struggling pubs
Fourteen million pints: The astonishing beer intake tipped for England fans
All the places you can get free drink during England v Norway World Cup clash
England’s World Cup run could boost UK economy by £7.6bn
World Cup quarter-final expected to generate £500m sales boost for UK economy
Pubs forecast to sell 10 million extra pints for England's World Cup semi clash
Pubs expected to pour 14 million pints during England v Argentina
Fans will drink an extra 55 million pints while England battles to reach the final
Thirsty England fans bought more than 8m pints on Saturday, with higher sales expected as the team progresses
Heineken UK saw a 4,782% year-on-year increase in total sales
Supporters had plenty of hydration breaks, or perhaps something stronger, as England and Mexico put them through the wringer in a…
Pub bosses say England's World Cup team could deliver "huge good mood boost" to the nation as pubs are set to serve a bumper 55…
Scottish soccer fans are being credited with a boom in Boston beer sales that caused some bars in the city to run dry.
