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Fans drink beer at Atlanta Stadium on July 1, 2026, in Atlanta. Photo: Robert Cianflone/Getty Images
Maybe it's the penalty kick drama or the Scottish beer pressure. But the truth remains — Americans surely drank more during the 2026 FIFA World Cup.
Why it matters: The tournament is temporarily bucking the nationwide decline in alcohol consumption, spotlighting the social and economic impact of the global sporting spectacle.
